I haven’t checked the exact math on this, so I might be off by a dollar or two. But I believe if you buy 20 dollars worth of Taco Bell you get enough food to feed roughly 37 people. Maybe 38. Because one of the best things about the fast-food chain is how far a dollar goes there. But now the chain had decided to really amp up its value. Taco Bell is launching a new digital subscription service for tacos. And the Taco Lover’s Pass will let you enjoy a taco for 30 straight days. All for just $10.
The new Taco Lover’s Pass will allow enrollees to pick one of seven tacos each day for a month. For 30 consecutive days, you can pick up one of the following at participating U.S. locations: Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos, and Doritos Locos Tacos Supreme. All for what amounts to 30 cents a taco.
To get in on this tasty deal you have purchase the pass via the chain’s app. Once you do “a secret category” will unlock on the app’s menu. From there pick your taco. Then you pick it up at your nearby Taco Bell.
“There’s no better way to kick off 2022, especially Taco Bell’s 60th anniversary year, than by inviting our fans to enjoy our most iconic tacos every day for 30 days, all while underscoring our commitment to digital innovation and value,” said Zipporah Allen, Chief Digital Officer at Taco Bell, in a press release. “Tacos are in our DNA, and we’re thrilled to offer our most ordered menu item through the Taco Lover’s Pass. It’s a fun way to continue offering unique ways to reward our most loyal fans through our digital access points.”
“For the love of tacos” has taken on a whole new meaning. Grab the Taco Lover’s Pass to get a taco a day for 30 days.
— Taco Bell (@tacobell) January 6, 2022
The program follows a successful test run that launched in Tucson, Arizona last September. Taco Bell says 20 percent of enrollees were new to the Taco Bell Rewards Program. And an additional 20 percent renewed for a second time.
When you combine those stats with the fact almost no one orders just a single menu item when they go to Taco Bell, it’s easy to see why Taco Bell’s subscription service is rolling out across the country. Offering customers one cheap taco will still result in the company making money. Especially when you remember how much bang for your buck you already get there.
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