Pepsi is collaborating with famous stylist Law Roach, who has dressed celebrities like Zendaya and Ariana Grande. The iconic cola-flavored drink’s Wild Cherry flavor inspires the limited edition capsule collection. 1970s roller skating culture defines the collection’s style, along with Roach’s signature avant-garde style.
“The Pepsi brand has been a cultural trendsetter for over 125 years, and design has always been an essential element of that journey. Between the delicious,bold flavor and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it’s no surprise it’s one of our most craved colas. We want to help our fans embrace their wildly fashionable side with this new capsule collection–and no one could have brought the Pepsi Wild Cherry vision to lifebetter than the creative powerhouse that is Law Roach,” said Jenny Danzi, Head of Pepsi Marketing.
Clothing items include bomber jackets, a denim jumpsuit, tearaway tracksuit pants, cropped baby tees, shorts, socks, and hats. The Pepsi x Law Roach collection begins at $19, with prices going up to $199. Sizing for the collection ranges from XS to 2XL. The products are set to ship in early 2025.
“Working with Pepsi is an opportunity to merge two worlds I know so well—fashion and pop culture,” said Law Roach. “This collection is a celebration of individuality and self-expression, values that Pepsi and I both share. Together, we’ve created a collection that will help people embrace their unique style while leaning into the history and iconic energy of the Pepsi brand.”
Pepsi is no stranger to unexpected collaborations like its Maple Syrup Cola with IHOP, which was released earlier this year. The Pepsi x Law Roach collection is now available for pre-order on a designated website for the collaboration, which also includes a lookbook of the pieces.
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