Update as of 3/5/2025: At the time of original writing, the Cheetozard, Pokémon shaped Cheeto, was going for $2,100. But that was only the beginning of its journey. It turns out the Cheetozard ended up selling at auction for $87,840!!! That is a lot of money for a Cheeto, even a Pokémon shaped one.
Original piece, written on 2/21/25, below.
A Cheeto shaped a lot like Charizard, affectionately named the Cheetozard, is up for sale. Yup, you read that right. If this interests you, don’t fret. It has not sold yet and will go to the highest bidder. There’s about a week left to bid on this Pokémon shaped Cheeto if you have over $2,100 to spare. It is really hard to believe that someone put a Flamin’ Hot Cheeto up for auction! I had better start examining every bag I eat now. Who knows, maybe there will be a Cheetolax.
Goldin, an auction house for high-end collectibles, is auctioning the Cheetozard. It’s a lot in their 2025 February Pop Culture Elite Auction. The Cheetzard went on sale February 10 with a starting bid of $250. However, the Cheetozard is sitting at over $2,100 with eight days to go. Bidding ends March 1st at 7 PM.
The description of the Cheetozard on Goldin is, “presented is a 3-inch long Flamin’ Hot Cheeto in the shape of the Pokémon Charizard, affixed to a customized Pokémon card and encapsulated in a clear card storage box. It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024.”
1st & Goal Collectibles created the Cheeto’s funny Pokémon card-inspired casing. They documented the process on their Instagram below.
Did someone modify the Cheeto or not? “The Cheeto was found this way and has not been modified,” said Goldin in a statement to Polygon. There are many weird things out for auction, but one that makes sense is Prince’s shirt from Purple Rain. The cheeto may seem ridiculous, but previously, a Harambe-shaped Cheeto sold on eBay for $99,900, so never say never. And you should probably start eyeing your Cheeto bags. You never know what look-alikes await inside.
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