Are you ready to enter a world of pure imagination? If the answer is yes, you’re in luck. LEGO is joining forces with Warner Bros. for a brand-new Willy Wonka & the Chocolate Factory Classic Movie Set. This new LEGO Ideas set brings the candy-colored world of the classic 1971 family classic to life in tiny brick form. This set also serves as both a gorgeous display piece and as an interactive build experience for fans of the iconic family film starring Gene Wilder. You can see several images of the new LEGO Willy Wonka & the Chocolate Factory set down below in our gallery:
LEGO Ideas Willy Wonka & the Chocolate Factory Set
This Willy Wonka & the Chocolate Factory LEGO set includes nine minifigures total. Among them are Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, Veruca Salt, Violet Beauregarde, two Oompa Loompas, and of course, Mr. Wonka himself. The Willy Wonka & the Chocolate Factory LEGO build invites fans to recreate memorable scenes from the beloved film. The set was designed by Roberto Ceruti and Jody Padulano from Italy, as part of the LEGO Ideas program. It took them four to five months to complete the original build and include every delicious detail.
All the details Will Wonka fans expect to see come included in this LEGO set. Coolest among them is a chocolate waterfall that LEGO builders set in motion with a turning dial. There’s also the famous Wonkatania boat made into LEGO bricks, where Willy Wonka and the five Golden Ticket winners can begin their journey. Augustus Gloop can drink from the chocolate river, and comes with an alternative chocolate-covered face for his minifigure. Additional features of the LEGO set include Willy Wonka’s office with a secret door, and a work area for the Oompa Loompas. Finally, there are several candy cane trees and lollipop plants.
The LEGO Ideas Willy Wonka & the Chocolate Factory Classic Movie Set is available for LEGO Insiders Early Access* starting September 15. It becomes available for all via LEGO.com/WillyWonka and LEGO Stores on September 18, 2025, priced at $219.99 USD.
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