As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and beaming with excitement as a fun little toy topples out of the box. It’s the same level of joy as getting a toy with your McDonald’s Happy Meal. Sadly, cereal boxes with toys inside of them haven’t been around for a long time. Thanks to Kellogg’s, the younger generation is about to experience that joy for the first time. The cereal brand announced on Thursday, April 23, that it’s bringing back toys to its cereal boxes to celebrate Toy Story 5.
Check Your Cereal Boxes!
It’s been more than a decade since toys have been in cereal boxes. Starting on April 27, cereal munchers in the U.S could be surprised to find an colorful plastic spoon floating amongst their flakes. Each spoon is inspired by characters from Toy Story 5. You could get a green Buzz, an orange Woody, or a red Jessie. The spoons will live in most Kellogg’s brand cereal boxes, including Frosted Flakes, Froot Loops, Apple Jacks, and Corn Pops.
Other Kellogg’s cereals—such as Frosted Mini-Wheats, Rice Krispies, Corn Flakes, and Cocoa Loops—relish in the nostalgia, too. Throughout the campaign, each box will contain classic toys and promotional items celebrating Toy Story 5. Examples include toys, spoons, trading cards, and movie ticket promotions.
“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most, and breakfast is a big part of that,” said Laura Newman, VP Brand Marketing at Kellogg’s. “Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with Toy Story 5, which explores the role of toys in a tech-driven world, made this moment even more meaningful.”
For Los Angeles locals, there’s another surprise in store. Kellogg’s is bringing a massive, interactive claw machine to the Grove on Sunday, May 24.
Watch the Official Trailer for Toy Story 5 Here:
Toy Story 5 ignites a battle between toys and technology. It paints a picture that is scarily accurate to our very own reality. It has been quite some time since we’ve gotten a new Toy Story movie, so it will be interesting to see how this one measures up. Toy Story 5 hits theaters on June 19.
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