The Russo Brothers promised an Avengers: Doomsday “surprise” during their appearance at this year’s SXSW London. They made their exciting social media announcement with the hashtag “#DomLatveria” along with an address for a coffee shop. What could this big surprise? Most fans, reasonably, thought it would be the long-awaited release of the Avengers: Doomsday‘s first (public) trailer. But what did any of that have to do with a coffee shop? We now have our answer……:deep sigh:……it wasn’t a Doomsday trailer. Or a clip. Or anything, really. It was literally just a coffee shop. The big Avengers: Doomsday surprise that had MCU fans in a tizzy was a Doctor Doom pop-up with a few Easter eggs related to the iconic villain.
Flying Horse Coffee on Holywell Lane in London became Dom Latveria Coffee as part of the underwhelming promo for Avengers: Doomsday. The pop-up experience included drinks that paid tribute to Victor Von Doom’s comic book past. It also offered a look at the fictional country’s flag. It did not offer a look at the Avengers: Doomsday trailer.
Customers were also able to buy their own bags of Dom Latveria coffee to take home. And that was it. That…..that was the surprise.
Excuse us real quick while we remove these big giant clown shoes we find ourselves wearing.
Although it had no Avengers: Doomsday trailer, the in-store menu did have one very fun element. It also had what certainly seems like a hint towards one of the villain’s motivations in his upcoming MCU film. The shop’s board read, “Richards was wrong.” That sounds like an obvious commentary on Reed Richards’ actions in The Fantastic Four: First Steps.
Usually, the very mention of “coffee” makes us happy, but this is one cup of joe dom that didn’t deliver. This whole endeavor certainly felt like a whole lot of build for not very much delivery. At least a very few MCU fans in London will remember it fondly. The directors did end up making their way over to the shop. That is probably what the actual “surprise” was.
When Will We Get an Avengers: Doomsday Trailer?
As for that long-awaited Avengers: Doomsday trailer… we’re left to wait some more. When will we get a hot cup of trailer instead of coffee? Our bet is we won’t see anything until Marvel returns to Hall H at this year’s San Diego Comic-Con.
Hopefully, it will include Dom Latveria Coffee. We’re not anti-coffee. We’re just pro trailer.
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